Digital Marketing Strategy & Campaign Management

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About Course

This is a live online cohort course. You will attend scheduled live classes with an instructor, complete practical assignments, and receive a certificate of completion after meeting the course requirements.

Classes are live and are not recorded unless expressly stated otherwise. Please make sure you can attend the scheduled sessions before enrolling.

Most marketers learn tactics – how to post, how to run ads, how to write emails. This advanced course teaches you strategy: how to think about marketing as a business system, how to build integrated campaigns across channels, how to measure what’s actually working, and how to make decisions that grow revenue. It’s built for people who are already doing digital marketing and want to level up to management and strategy.

This is a live cohort course

  • Format: Live Google Meet classes
  • Duration: 3 weeks live plus final project window (23 November – 11 December 2026, Final Project due Monday, 4 January 2027)
  • Live Classes: 9 (3 per week)
  • Sessions: Day 10:00–12:00 or Evening 18:00–20:00 SAST
  • Level: Advanced – prior marketing experience required
  • Assignments: 8 strategic assignments plus final integrated marketing strategy
  • Certificate: Non-accredited certificate of completion
  • Recordings: No recordings unless stated
  • Please note: EduMzansi is closed for the festive season from Wednesday, 16 December 2026 to Sunday, 3 January 2027. The Final Project due date has been extended to Monday, 4 January 2027.
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What Will You Learn?

  • Build a comprehensive digital marketing strategy aligned with business goals and budget
  • Plan and manage integrated multi-channel campaigns (social, search, email, content)
  • Develop marketing budgets and allocate spend across platforms based on data
  • Implement attribution models to accurately measure marketing ROI
  • Create professional marketing reports for clients or stakeholders
  • Manage marketing projects using proven frameworks and tools

Course Content

Orientation
Welcome to the advanced live cohort. Learn how live classes work, assignments, and certificate rules.

  • Welcome to Digital Marketing Strategy & Campaign Management
  • How Live Google Meet Classes Work on EduMzansi
  • Assignment and Certificate Rules
  • Diagnostic: Where Is Your Current Marketing At?

Week 1: Strategy, Campaigns & Budgets
Think strategically about marketing. Plan multi-channel campaigns and allocate budgets based on data.

Week 2: Analytics, Advanced Ads & Content
Master attribution, scale paid advertising across platforms, and build content operations that scale.

Week 3: Automation, Reporting & Strategy Review
Build marketing automation systems, create executive reports, and finalise your complete integrated marketing strategy.

Final Assignment & Certificate
Bring everything together and qualify for your certificate.

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