Sales Skills for Small Business Owners

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About Course

This is a live online cohort course. You will attend scheduled live classes with an instructor, complete practical assignments, and receive a certificate of completion after meeting the course requirements.

Classes are live and are not recorded unless expressly stated otherwise. Please make sure you can attend the scheduled sessions before enrolling.

Every business owner needs to sell. Yet most were never taught how. This 3-week live cohort teaches you the complete sales process from first contact to closed deal – with a strong focus on South African B2B and B2C sales contexts. You’ll practice real sales conversations, learn how to handle the most common objections, and develop a personal sales system you can use immediately in your business or career.

This is a live cohort course

  • Format: Live Google Meet classes with an instructor
  • Duration: 3 weeks live classes (27 October – 14 November 2026) plus 1 week for the Final Project (due 21 November 2026)
  • Live Classes: 9 (3 per week – Tue, Fri, Sat)
  • Sessions: Day 10:00–12:00 or Evening 18:00–20:00 SAST
  • Level: Intermediate
  • Assignments: 8 practical sales assignments plus final sales system document
  • Certificate: Non-accredited certificate of completion
  • Recordings: No recordings unless stated
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What Will You Learn?

  • Build a prospecting strategy to find and qualify potential customers in South Africa
  • Apply consultative selling principles to understand and solve customer problems
  • Structure a professional sales conversation using a proven framework
  • Handle price objections, competitor comparisons and common stall tactics
  • Negotiate win-win deals that protect your margins
  • Follow up effectively and maintain customer relationships that generate repeat business and referrals

Course Content

Orientation
Welcome to the live cohort. Learn how live classes work, assignments, and certificate rules.

  • Welcome to Sales Skills for Small Business Owners
  • How Live Google Meet Classes Work on EduMzansi
  • Assignment and Certificate Rules
  • Preparing Your Sales Foundation

Week 1: Sales Mindset, Prospecting & Discovery
Build the right sales mindset, find qualified prospects, and master the discovery call.

Week 2: Value, Objections & Closing
Present value convincingly, handle objections professionally, and close deals that protect your margins.

Week 3: Digital Sales, CRM & Long-Term Success
Master WhatsApp and email sales, set up your CRM pipeline, and build a system that keeps generating customers.

Final Project & Certificate
Submit your complete sales system document and qualify for your certificate.

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