Google & Meta Ads That Actually Convert

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About Course

This is a live online cohort course. You will attend scheduled live classes with an instructor, complete practical assignments, and receive a certificate of completion after meeting the course requirements.

Classes are live and are not recorded unless expressly stated otherwise. Please make sure you can attend the scheduled sessions before enrolling.

Most small businesses in South Africa lose money on digital ads because nobody taught them how to set them up properly. This 2-week live cohort changes that. You’ll walk out knowing how to create campaigns that get clicks, leads and sales – not just impressions.

This is a live cohort course

  • Format: Live Google Meet classes
  • Duration: 2 weeks (7 September – 18 September 2026)
  • Live Classes: 6 (3 per week)
  • Sessions: Day 10:00 – 12:00 or Evening 18:00 – 20:00 SAST
  • Assignments: Weekly tasks plus final strategy document
  • Certificate: Non-accredited certificate of completion
  • Recordings: No recordings unless stated
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What Will You Learn?

  • Set up Google Ads and Meta Ads Manager accounts properly
  • Create your first Google Search campaign with the right keywords
  • Build Facebook and Instagram ad campaigns with targeting
  • Write ad copy that compels South African audiences to click
  • Set realistic ad budgets and bidding strategies
  • Read performance reports and optimize campaigns

Course Content

Orientation
Welcome to the live cohort. Get set up for success with Google Ads and Meta Ads.

  • Welcome to Google & Meta Ads That Actually Convert
  • How Live Google Meet Classes Work on EduMzansi
  • Assignment and Certificate Rules
  • Setup Checklist

Week 1: Foundations & Google Ads
Understand paid advertising, set up Google Ads, and create your first search campaign.

Week 2: Creative, Budget & Optimization
Design ad creatives, set budgets, and learn to read reports and optimize campaigns.

Final Assignment & Certificate
Bring everything together and qualify for your certificate.

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