E-Commerce Masterclass: Build & Scale Your Online Store

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About Course

This is a live online cohort course. You will attend scheduled live classes with an instructor, complete practical assignments, and receive a certificate of completion after meeting the course requirements.

Classes are live and are not recorded unless expressly stated otherwise. Please make sure you can attend the scheduled sessions before enrolling.

The E-Commerce Masterclass is an advanced 3-week programme for entrepreneurs and online sellers who want to build, improve and scale a professional online store. You will work through store strategy, customer experience, product merchandising, payments, shipping, conversion optimisation, SEO, analytics, marketing, customer retention and operational systems.

The course focuses on practical implementation using WooCommerce or Shopify. You will develop a complete e-commerce growth plan that can be applied to a new store, an existing store, or a product-based business preparing to sell online.

This course provides education and practical frameworks. It does not guarantee sales, revenue, profit or business results. Results depend on your products, market, execution, budget and other business factors.

This is a live cohort course

  • Format: Live Google Meet classes with an instructor
  • Duration: 3 weeks live classes (4 January – 22 January 2027) plus 1 week for the Final Project (due 29 January 2027)
  • Live Classes: 9 (3 per week – Monday, Tuesday and Friday)
  • Sessions: Early Morning 07:00–09:00 or Late Evening 20:30–22:30 SAST
  • Assignments: Six practical implementation assignments plus a final e-commerce growth plan
  • Certificate: Non-accredited certificate of completion
  • Recordings: No recordings unless expressly stated otherwise
  • Please note: EduMzansi is closed for the festive season from Wednesday, 16 December 2026 to Sunday, 3 January 2027. Enrollment opens on Monday, 14 December 2026 and checkout stays automated. Support responses will resume from Monday, 4 January 2027.
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What Will You Learn?

  • Create a clear e-commerce strategy based on a defined customer and value proposition
  • Plan a logical store structure, navigation and customer journey
  • Build or improve an online store using WooCommerce or Shopify
  • Create stronger product pages, collections, offers and merchandising systems
  • Understand pricing, margins, delivery costs and basic e-commerce unit economics
  • Set up a clearer checkout, payment, shipping and customer communication process
  • Improve store discoverability using practical SEO principles
  • Use analytics and store metrics to identify customer journey problems
  • Plan organic marketing, content, email and social media activity
  • Create a controlled paid advertising and conversion-testing plan
  • Improve customer retention, repeat purchases and customer lifetime value
  • Create operational systems, reporting processes and a 90-day growth roadmap

Course Content

Orientation
Welcome to the advanced live cohort. Learn how the programme works, prepare your store project, understand the assignment process and review certificate requirements.

  • Welcome to the E-Commerce Masterclass: Build & Scale Your Online Store
  • How Live Google Meet Classes Work on EduMzansi
  • Assignment and Certificate Rules
  • E-Commerce Masterclass Setup Checklist

Week 1: Strategy, Customer Experience, Brand & Merchandising
Build a clear e-commerce strategy, understand your customer, structure your store and prepare products and offers for conversion.

Week 2: Store Implementation, Payments, Operations, SEO & Analytics
Implement the store foundation, improve checkout and fulfilment information, create trust-building policies and measure the customer journey.

Week 3: Marketing, Retention, Automation & Scaling
Develop an e-commerce marketing system, improve customer retention, test paid traffic and create a practical 90-day scaling plan.

Final Project & Certificate
Submit a complete E-Commerce Store Growth and Scale Plan demonstrating your strategy, store structure, marketing system, customer journey and operational roadmap.

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