SEO & Content Marketing That Drives Traffic

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About Course

This is a live online cohort course. You will attend scheduled live classes with an instructor, complete practical assignments, and receive a certificate of completion after meeting the course requirements.

Classes are live and are not recorded unless expressly stated otherwise. Please make sure you can attend the scheduled sessions before enrolling.

SEO is the most cost-effective way to grow your business online – but it changes constantly and most advice is outdated or generic. This 3-week live cohort teaches you current, practical SEO strategies specifically for South African businesses. You’ll learn how to research the right keywords, create content that ranks, optimize your website technically, and build links that actually matter – all through live interactive classes.

This is a live cohort course

  • Format: Live Google Meet classes
  • Duration: 3 weeks (26 October – 13 November 2026)
  • Live Classes: 9 (3 per week)
  • Sessions: Day 10:00–12:00 or Evening 18:00–20:00 SAST
  • Assignments: Weekly practical SEO tasks plus final strategy document
  • Certificate: Non-accredited certificate of completion
  • Recordings: No recordings unless stated
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What Will You Learn?

  • Conduct professional keyword research using free and paid tools
  • Create a content strategy aligned with search intent and business goals
  • Optimize web pages for target keywords using on-page SEO best practices
  • Understand technical SEO: site speed, mobile-friendliness, structured data, sitemaps
  • Build a sustainable link building strategy using ethical tactics
  • Track SEO performance using Google Search Console and analytics tools

Course Content

Orientation
Welcome to the live cohort. Learn how live classes work, assignments, and certificate rules.

  • Welcome to SEO & Content Marketing That Drives Traffic
  • How Live Google Meet Classes Work on EduMzansi
  • Assignment and Certificate Rules
  • Setting Up Google Search Console and Analytics Tools
  • Testing

Week 1: SEO Foundations & Keyword Research
Understand how SEO works in 2026, conduct professional keyword research, and build a content strategy based on what your audience is searching for.

Week 2: On-Page, Technical & Link Building
Optimize your website pages for target keywords, fix technical SEO issues, and start building quality backlinks.

Week 3: Local SEO, Analytics & Strategy
Rank in local search results, track your SEO performance, and build a 90-day SEO roadmap for your business.

Final Assignment & Certificate
Bring everything together and qualify for your certificate.

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