Email Marketing & Funnel Strategy

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About Course

This is a live online cohort course. You will attend scheduled live classes with an instructor, complete practical assignments, and receive a certificate of completion after meeting the course requirements.

Classes are live and are not recorded unless expressly stated otherwise. Please make sure you can attend the scheduled sessions before enrolling.

A website or social media following is valuable – but an email list is your most owned, controllable marketing asset. In this 3-week live cohort, you’ll learn how to grow an email list the right way, write emails people actually want to read, design automated email sequences, and build sales funnels that turn cold subscribers into warm customers – all with real-world South African examples.

This is a live cohort course

  • Format: Live Google Meet classes
  • Duration: 3 weeks (28 September – 16 October 2026)
  • Live Classes: 9 (3 per week)
  • Sessions: Day 10:00–12:00 or Evening 18:00–20:00 SAST
  • Assignments: Weekly practical tasks plus final strategy document
  • Certificate: Non-accredited certificate of completion
  • Recordings: No recordings unless stated
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What Will You Learn?

  • Set up a professional email marketing platform (Mailchimp or MailerLite)
  • Build lead capture forms and landing pages that convert visitors into subscribers
  • Write compelling email sequences from welcome to sales
  • Segment email lists for targeted personalized campaigns
  • Design and launch automated email funnels (welcome, nurture, cart abandonment, re-engagement)
  • Track open rates, click rates, conversions and optimize for better performance

Course Content

Orientation
Welcome to the live cohort. Learn how live classes work, assignments, and certificate rules.

  • Welcome to Email Marketing & Funnel Strategy
  • How Live Google Meet Classes Work on EduMzansi
  • Assignment and Certificate Rules
  • Choosing and Setting Up Your Email Marketing Platform

Week 1: Foundations & List Building
Set up your email platform, create lead magnets, build landing pages, and develop a list building strategy.

Week 2: Writing & Automation
Write emails that get opened and clicked, then build automated sequences that nurture subscribers into paying customers.

Week 3: Sales, Analytics & Strategy
Write promotional emails, measure performance, and build your complete email marketing roadmap.

Final Assignment & Certificate
Bring everything together and qualify for your certificate.

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