Social media marketing mastery

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About Course

This is a live online cohort course. You will attend scheduled live classes with an instructor, complete practical assignments, and receive a certificate of completion after meeting the course requirements.

Classes are live and are not recorded unless expressly stated otherwise. Please make sure you can attend the scheduled sessions before enrolling.

Social media marketing is one of the most in-demand skills in South Africa today. In this 2-week live cohort, you’ll learn how to build and grow a professional presence on the platforms your customers use every day. You’ll leave with a clear strategy, a month’s worth of content ideas, and the confidence to market your business or personal brand online.

This is a live cohort course

  • Format: Live Google Meet classes with an instructor
  • Duration: 2 weeks (17 August – 28 August 2026)
  • Live Classes: 6 (3 per week)
  • Sessions: Day 10:00–12:00 or Evening 18:00–20:00 SAST
  • Assignments: Weekly practical tasks plus a final project
  • Certificate: Non-accredited certificate of completion
  • Recordings: No recordings unless stated
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What Will You Learn?

  • Set up and optimize professional social media profiles on Instagram, Facebook, LinkedIn and TikTok
  • Create a 30-day content calendar aligned with specific business goals
  • Write engaging captions and use hashtags effectively
  • Understand organic vs paid content strategies
  • Measure social media performance using free analytics tools
  • Build a complete social media strategy for a real business

Course Content

Orientation
Welcome to the live cohort. Learn how live classes work, how assignments are submitted, and how to earn your certificate.

  • Welcome to Social Media Marketing Mastery
  • How Live Google Meet Classes Work on EduMzansi
  • Assignment and Certificate Rules
  • Setting Up Your Social Media Accounts for the Course

Week 1: Strategy, Content & Engagement
Choose your platforms, learn content creation, and master hashtags and engagement.

Week 2: Algorithms, Ads & Analytics
Understand algorithms, run your first paid ad, and learn to measure performance.

Final Assignment & Certificate
Bring everything together and qualify for your certificate.

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